Joshua Lesser

I've been making music for twelve years and my releases have barely seen the light of day. Not because they weren't ready, but because I was trapped between the process of creating and shipping. Voice memos, Google Drive, endless versions. Every tool, every workflow, every excuse artists make to avoid releasing. I've lived it all.

When I discovered [untitled], something clicked. After selling my talent agency, I ended up at your rooftop party in Brooklyn. Standing there, I realized this wasn't coincidence. This was alignment.

Here's what I know: You're not building a music file organizer. You're building the infrastructure for how art gets made. It's the difference between dying with hard drives full of demos and actually releasing music. I understand this because I've been stuck in that gap my entire creative life.

I've scaled a business to $100K months. Built brands. Shipped code. But more importantly, I've lived inside the problem you're solving. Every 3 AM voice memo. Every version that was "almost there." Every collaboration that died in email threads/Instagram DMs. It can stop the work in its tracks from becoming what it's meant to be.

For this project I extracted your actual fonts from your app, rebuilt your interface from scratch, created working prototypes. Not to show I can copy, but to show I already think in your language. The work to do here isn't about making things pretty. It's about understanding that every visual choice either brings artists closer to their truth or pushes them away.

As an entrepreneur, I know product is everything. But as a musician, I know something more connected to the truth of the matter. The best tools don't just solve problems, they change how people see themselves. [untitled] isn't just organizing music. It's protecting the delicate state where creativity lives.

You need someone who will treat your brand like the cultural artifact it's becoming along with understanding modern culture itself. Someone who understands that minimal doesn't mean empty, it means confident enough to leave space for the music to breathe. Someone who can translate twelve years of creative frustration into visual language that makes artists trust you with their unfinished work. Whether I'm designing products or creating brand campaigns knitted into the evolving world of creators, I care about what you're making here very deeply.

I'm here because I want [untitled] to become inevitable—in the studio, in the car, in the club, everywhere artists create. This portfolio proves I can execute at your level. But more importantly, it proves I understand your mission because I've needed it my entire life.